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9 Tips For Managing Multilingual Websites 

Tech

A multilingual website is a site that is accessible in numerous languages. It is not the same as maintaining a language translator feature but keeping different localized websites for multiple languages. Many companies and even individuals tend to create multilingual websites in order to extend their services to people of varied languages. 

However, some firms fail to get much traffic due to the lack of awareness about managing multilingual websites. Do you have a multilingual website and do not know how to handle it? In that case, you are at the right place because this guide shows some of the primary tips and tricks for managing multilingual websites.

If you would like to get any professional help for dealing with your multilingual websites or connecting with a global audience from different countries, make sure to check out transperfect.com. Scroll down to have a look at the best tips to regulate multilingual websites.  

Language

languages
img source: media.familyminded.com

Digital communications should feature the users’ language priorities. It is not recommended to depend on a device or automatic translations as the primary solution. However, if you want to utilize translation software to make your website available in different languages, it should be evaluated by an authorized language professional. You are allowed to use the translation only if it conveys the information in a culturally appropriate way after the professional approves it. 

URL Techniques

hreflang
img source: sitechecker.pro

It is best to use various URLs for different language editions. Google suggests utilizing a specific URL for every language edition of a page instead of trying cookies or browser settings to modify the text language on that page. 

If you decide to utilize distinct URLs for each language, make sure to use hreflang annotations, making it easy for Google search results to connect to the right language page. If you choose to dynamically alter the subject or reroute the customer depending on language settings, be mindful because Google may not discover and trudge all the versions. 

Web Font Compatibility And Encoding

utf 8
img source: bs-uploads.toptal.io

If possible, try to use language-specific URLs and make sure to utilize UTF-8 in every valid scenario. Keep in mind to include UTF-8 encoding in the URL, and while linking, leave the URLs. Taking up UTF-8 will ensure that special symbols are shown appropriately despite the language.

Choose the web fonts that will be compatible with every non-English language your website has, particularly for non-Latin languages. Select the fonts that include all the characters and glyphs which you may need. 

Allow Visitors To Switch Between Language Pages

language switcher
img source: wpexplorer.com

If possible, it is best to allow users to change the languages of the page. Some of the best multilingual websites enable users to go between different languages directly without the home page. When you have numerous versions of a page, then: 

Try to add hyperlinks to various other language versions of the content page. Due to that, it will be easy for the users to select a distinct language version of that page.  

Make sure to prevent automatic redirection depending on the visitor’s anticipated language. It is because these redirections can help in deterring visitors (and search engines) from witnessing all the editions of the website. 

Placing The Language Switcher

language switcher
img source: wphow.co

Another best tip to manage a multilingual website is positioning the language switching drop-down in a well-known area on the homepage. It is even better to put it on almost all other pages of the website. Many of the highly successful multi-language websites follow this method and add the language switcher in the header or footer of nearly all website pages. 

Regardless of the type of choice, the only vital thing is putting it in a location that will be easy for visitors to detect. Another decent tip is making the language options crystal clear. Instead of writing other language names in English, it is best to include their names in that specific language. 

Culturally Appropriate Content

cultural appropriate
img source: uniqueiq.co.uk

Pictures, symbols, and various other graphic content are vital aspects of almost all web pages. As visual content is prejudiced by nature, it can be analyzed in diverse ways from other cultural perspectives. Besides that, specific visuals of one language can offend the culture of other languages. 

Make sure to give importance to minor elements, for example, icons and what they convey in various areas. After making the visual content, keep in mind to check it twice or thrice to find any culturally sensitive element. 

Date And Other Formats

world time clock
img source: ivipworld.com

Do you know that not all countries follow the same date format? Even English-speaking countries have different formats. For instance, most European countries including the United Kingdom, maintain a date-month-year format, while the United States of America has a unique month-date-year format. 

In addition to that, you might have to translate measuring units as well. It is because all the countries across the world do not have the same units of measure. Even though 90% of the worldwide nations depend on the metric system, countries such as the U.S.A, Myanmar, and Liberia still follow the Imperial system of measures and weights. 

Multilingual SEO Guidelines

multilingual seo
img source: fastcomet.com

It is better to utilize an independent, committed URL for marketing and search engine optimization (SEO) goals. You have to design a URL pattern that makes it simple to geo-target elements of your website to various locations. Because of that, users can find their language if they open the website in the wrong language. 

Successful Marketing

successful marketing
img source: assets-global.website-files.com

You can easily manage multilingual websites by creating and executing a specific and user-centric marketing and outreach strategy. In that, you have to encompass branding, social media strategies, email marketing policies, and KPIs (key performance indicators) to assess achievement. Even the leading firms perform genuine outreach offline and online on their multilingual websites.  

Bottom Line 

After thorough research and an understanding of how multilingual websites work, we have carefully curated this list. If you would like to manage your multilingual website to get traffic from various location users, then it is best to consider and follow the tips we have mentioned in the above sections.

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